Applied ML + human-centered data work.

Jiaxi Zhou — PhD researcher (UPenn). I work at the intersection of behavioral modeling, social systems, and product decision-making, building end-to-end pipelines from messy logs/surveys to interpretable models and clear recommendations.

What I’m best at

Behavioral modeling Causal / risk trajectories Experiment design Social network analysis UX + data synthesis

Featured projects

Modeling Role-Differentiated Influence in Structured Social Systems

Modeling Role-Differentiated Influence in Structured Social Systems

From structural influence to differentiated intervention strategy
A unified longitudinal framework for detecting leadership, separating prestige and norm pathways, and modeling multilevel spillover for intervention design.
Social systemsNetwork analysisLongitudinalLeadershipIntervention strategy
🎯 Before You Hit Send: How AI Changes Decision Confidence in Professional Communication

🎯 Before You Hit Send: How AI Changes Decision Confidence in Professional Communication

Evaluative / Quant UXR experiment: how AI changes anxiety, uncertainty, confidence, and ownership right before users hit send.
Designed a controlled experiment (No AI vs AI Generate vs AI Edit) to quantify how different AI interaction patterns shift users’ pre-send decision state and perceived authorship—metrics that predict edit cycles, abandonment, and time-to-send.
Evaluative UXRExperiment designA/B testingMetricsHuman–AI collaboration
📈 Trajectory Segmentation: Patterns Over Time → Targeted Interventions

📈 Trajectory Segmentation: Patterns Over Time → Targeted Interventions

Longitudinal modeling · latent classes · trajectories → strategy
Segments users by trajectory shape so interventions are timed and targeted, not averaged away.
TrajectoriesLatent classLongitudinalBehavioral modeling
🧠 How Psychology Reorganized Itself (2006–2025)

🧠 How Psychology Reorganized Itself (2006–2025)

Detecting hidden paradigm shifts through large-scale conceptual landscape analysis.
Maps structural change across 2006–2025 to surface emerging paradigms and strategic signals beyond topic trends.
Structural changeStrategic foresightNLPConceptual networks

Selected publications

View all on Google Scholar
Evidence of quantitative work (Google Scholar: 100 citations · h-index 6 · i10-index 5).
Network analysis Longitudinal modeling Trajectories / segmentation Nonlinear effects Peer & group dynamics

Writing

Short takes that show how I reason about measurement, experiments, and product decisions.

🔥 The biggest mistake in behavioral analytics: treating people as independent data points

In social systems, behavior is relational: outcomes emerge from interactions, norms, and network position—not just individual attributes.

When analytics ignores relationships, three problems show up:

  1. False signals of performance or risk — highly visible users generate more measurable activity, while bridge/peripheral actors can be critical but invisible.
  2. Misleading causal conclusions — changes attributed to individuals may actually reflect shifts in their surrounding network.
  3. Optimization that harms the ecosystem — optimizing individual metrics can amplify dominant nodes and reduce diversity, resilience, or collaboration.

Better framing: stop asking “who performed?” and start asking “how did the system change?”

Behavioral analytics Networks Causality System metrics

🔥 How I validate longitudinal models: why separating within- and between-person effects matters

Many longitudinal models fail not because estimation is wrong, but because interpretation confuses stable between-person differences with within-person change.

I don’t start with fit indices. I start with the decision logic:

  • Are we explaining stable individual differences, or dynamic change within people?
  • Does the model capture processes unfolding over time—or just static correlations?
  • What decision would change if effects reflect within-person dynamics instead of between-person differences?

Traditional CLPM blends variance from:

  • Between-person differences (some people are consistently higher/lower)
  • Within-person fluctuations (changes across waves/time)

RI-CLPM separates these layers—revealing whether:

  • higher-risk individuals differ from others (selection)
  • increases within the same person predict future outcomes (process)

Intervention logic changes:

  • Between-person effects → target groups
  • Within-person effects → time interventions around change

Takeaway: Prediction is estimation. Interpretation is intervention design.

Longitudinal Causal interpretation RI-CLPM Intervention timing

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